Bad Side of Advertising - 1445 Words

Advertising is an important method of competition, especially in industries that are highly concentrated. Where companies are unable to compete on price, advertising is fundamental to promote the subtle differences between products. Advertising has gone beyond informing people of the benefits of a product and how to obtain it and has moved into the area of market creation, Hiding behind globalization and partial truths, advertising has become morally questionable by promoting gluttony, vanity, materialism, and other unhealthy ways of thinking in order to create artificial product needs in consumers. Advertising is an excellent form of communication. Advertising delivers a wealth of information to consumers on varying topics including†¦show more content†¦Children believe what they are told and may even assume that they are being deprived if they do not have an advertised product. In grocery stores, toys and candy are placed at the eye level of toddlers riding in the seat of the shopping cart. The average child sees more than 40,000 thousand commercials each year, the majority of which promote sugared cereals, candy, fatty foods, and toys (The Role of Media in Childhood Obesity). With one in five children in the United States being severely overweight, obesity in children has reached epidemic status. Obese children now suffer from diseases, such as insulin dependent diabetes, that used to only occur in adults (Torgan). Overweight kids tend to become overweight adults, continuing to put them at greater risk for heart disease, high blood pressure and stroke. The conditioning by marketers in childhood follows into adulthood. As adults, Americans seem to ignore the healthy standards based on science and research and continue to fall prey to advertisements for McDonalds, Wendys, Burger King, and other fast food establishments. Approximately 39.8 million American adults, approximately 1 in 6, are obese, making America the fattest nation on earth (Teresi). Despite the fact that a healthy diet, normalized weight, and moderate activity can delay or prevent heart disease, 22 million adults suffer from heart disease resulting in more than 280,000 deaths each year and the increasedShow MoreRelatedThe Good and Bad Side of Advertising1657 Words   |  7 Pages Compare and Contrast the ‘Good’ and ‘Bad’ side of Advertising PLAN TITLE: Compare and contrast the ‘good’ side and ‘bad’ side of advertising. PATTERN: Block Format INTRODUCTION CONTEXT: Communal Issue SUBJECT: Advertisements LIMITED SUBJECT: ‘good’ and ‘bad’ side ISSUE: compare, contrast THESIS: It states the similarities and differences but in emphasis on ‘good’ and ‘bad’ side of advertising. Similarities- â€Å"Good† side of Advertising Paragraph 1: Creates deep impression. Example: Hyundai CommercialsRead MoreShould Advertising Directed At Children Be Restricted? Essay1522 Words   |  7 PagesShould Advertising Directed at Children Be Restricted? The children are our next generation, they are our future. As parents and guardians to children, we do our very best to protect, help guide in the right direction, and sculpt the next generation to be able to make rational and good judgements throughout their lives. In today’s society, companies market their products everywhere, technology is the new advances to our future. We all desire the new trends, like 3D televisions, video games, socialRead MoreHow Advertisers Gear Their Advertisements Towards Children968 Words   |  4 Pagesmessages to people who sign up about special sales or other advertisements. There are two sides to this argument. One side says it is okay gearing advertisements towards children, and another that says it is not okay. I am on the side that says it is not okay to target children in advertising. The reason being is because it can lead to undisciplined children, money problems, and bad habits in life. On the other side, people agree that targeting children are a good thing. They say this because it teachesRead MoreThe Unethical Impacts of Direct to Consumer Drug Advertising1130 Words   |  5 Pagesstyle called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by the doctor upon visit. These types of advertising campaigns are focused on trying toRead MoreThe Ban On Advertising Tobacco Products885 Words   |  4 PagesThe ban put on advertising tobacco products in India has caused a lot of debates. Some say it violates the constitution, others say it saves lives. Each side sets a valid argument, but which side is right? These bans do not only exist in India. They have been pu t into action in many different countries as well. Tobacco use kills 5.4 million people a year, averaging at about half of all smokers. (W.H.O.-Facts) I think that everyone is aware of how bad tobacco use is for your health. What peopleRead MoreDoes Advertising Has Negative Effect on Teenagers?832 Words   |  4 PagesDoes advertising has negative effect on teenagers? In the simplest sense the word â€Å"advertising† means â€Å"drawing attention to something† or notifying or informing somebody of something(Dyer 1982).These days, advertising could be found everywhere, no matter you are watching television, surfing the internet or even travelling on public transports. These producers aimed at selling more of their products through advertising without consider the kind of messages they have sent out to the consumers, especiallyRead MoreDirect to Consumer Advertising1068 Words   |  5 Pages Direct-to-Consumer Drug Advertising: Ethical or Not? The United States and New Zealand are the only developed countries that allow direct-to-consumer advertising. Whether the practice of direct to consumer advertising is beneficial to the consumers or not is a highly debated subject with both positions presenting sound reasoning for their position. Whether the practice is beneficial or not to the consumer is not the question, but rather, is advertising prescription drugs directly toRead MoreThe Canadian Philosopher Of Communication Theory1533 Words   |  7 PagesThe Canadian philosopher of communication theory, Marshall McLuhan, once said that â€Å"advertising is the greatest art form of the 20th century†. Indeed, we are exposed to numerous advertisements every day. They come at us in many different forms and ways through TV screens, billboards, magazines, web pages, door-to-door sales, and even radio. Advertisements are not fundamentally bad, but a lot of them use manipulative tactic and tricks which influence us in wa ys we do not even realize. Even thoughRead MoreThe Ethical Issues Of The Tobacco Industry879 Words   |  4 Pagestobacco companies from advertising their products in India. As you can imagine this did not sit well with many. There are always people on both sides of the fence when it comes to these bans. Managers face many ethical challenges. Most companies have a code of ethics they must follow. In this case analysis we are going to be looking at the ethical issues and challenges Managers in the tobacco industry in India face as well as the pros and cons of banning tobacco advertising. When it came to thisRead MoreBanning The Advertising Of Tobacco Use906 Words   |  4 Pagesn this essay, I will discuss the positives and negatives related to countries banning the advertising of tobacco use, the complexities of the argument, finished with my own perspective. This is a highly argumentative debate that countries of the free world have argued for several decades. I’ll start by explaining the dangers of smoking tobacco. According to the Center of Disease Control (CDC) in the United States of America, tobacco use contributes cancers of and not limited to: